The Standardbred & Trotting Horse Association of Great Britain and Ireland (STAGBI) Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy at all times. We aim to be clear and transparent regarding how we process your personal data, but should you have any queries, we would be very happy to discuss them with you.

This policy (together with our terms and conditions and any other documents referred to in it) sets out to explain what personal information we collect; why we collect it and with whom we share it.

STAGBI Limited is the data controller.   

Our registered company address is STAGBI, Sandy Lane Farm, Sandy Lane, Matlock, Derbyshire DE4 5LD. Company Registration Number: 03535857.  The address of our Administration Office address is STAGBI Rm2, Creuddyn, Pontfaen Road, Lampeter SA48 7BN.       We can be contacted by post, by email at or by telephone 01570 429361.

What personal information we collect about you

In order to provide you with our services and comply with the law and regulations by which we are bound, we will need to collect and process personal data about you. If you do not provide the information we require, whether it’s necessary to enter into a contract with you and/or comply with our legal and regulatory obligations, it may delay or prevent us from meeting our obligations and may mean that unfortunately we will not be able to provide our services or products to you.

Information we collect and hold may include:   
Full name; Address (including previous address); Email address; Phone number(s); Date of birth; Nationality; Password for website; Marketing preferences and any permission or consent you give to us regarding your personal data.

Payment Card details. Card payments are processed via Worldpay (UK) Ltd. When you make a card payment over the phone, a member of staff enters the information onto the Worldpay virtual terminal and we do not keep a record of your card details.


How do we collect the information from you

We collect information in different ways:

From the information you give us when you apply for or purchase our services and/or products;

When you talk to us on the telephone;

When you use STAGBI website and from emails and letters


Why we collect your personal data and the lawful basis we rely on to process it

Data Protection law says that we are allowed to process your personal information if we have one or more of the following lawful reasons:        

To fulfil a contract we have with you     
Or when it is needed to comply with our legal duty;      
Or when it is in our legitimate interest; 
Or when you give us your consent.

A legitimate interest means that we have a commercial or business reason to use your information, However, even then it must not unfairly go against what is right for you. We rely on our legitimate interest so that we can comply with the law within the Equine Identification Regulation (England, Scotland, Ireland and Wales) and EU Regulation and also to enable horse owners to comply with those Regulations.


How we use your information and who we share your personal information with

We may use your information in various ways with Legitimate interest to ensure we fulfil our contractual and legal duties:         

To provide administrative services for you as a Passport Issuing Organisation
To provide products and services with regard to horse breeding

To provide membership services           
To collect any payment that is owed to us         
To contact you by telephone, email, text, online or letter to help you receive services you have requested or to disseminate relevant information to you


In order to provide you with our services and to comply with the law and other regulations, we may share your personal data with third parties. However those third parties are also bound to keep your personal data secure and confidential.


We may confirm, transfer and/or disclose your information to:  
Any authorities we are required to share information with by law or for regulatory purposes for example, Central Equine Database via Equine Register; HMRC and Information Commissioners Office.
Financial institutions such as fraud prevention agencies, credit reference agencies and debt recovery agents.
Horse Racing Organisations, Associated Stud Books and Horse Sales Companies.
Companies or individuals that you ask us to share your information with.

If we share any information with organisations in a country outside the UK, we will ensure that they have or agree to apply equivalent levels of protection unless this is not possible but we are required by law to share the information in any event.


Sending your information outside the EEA

We will only send your information outside the EEA if we are following your instructions, complying with a legal duty or working with Fraud Prevention Agencies.



We may use your information to tell you about relevant products and services which we consider would be interesting or suitable for you. We can and will only send you marketing if you have positively given us your consent in advance.


Retention of Personal Information 

Personal Information will be retained indefinitely whilst it is linked with a horse as the breeder, owner and/or keeper.


Your rights in relation to your information

Under the Law you have various rights in relation to your information.
You have the right to request access to your personal data at any time by contacting us. We will aim to provide you with access to your information within 1 month of receiving your request. The request for information should be made in writing and before complying with your request, we are obliged to verify your identity which will include a copy of a recent utility bill or bank statement and a copy of your passport or photo-card driving licence.      
You have the right to ask us to correct your information if you think it is incorrect. Please contact us if you want to do this. We will aim to correct information without undue delay.
You have the right to object to marketing and can withdraw consent if you have previously give consent.
You have the right to be forgotten and may request that any personal information that we no longer have a legal or legitimate ground to rely on be deleted.           
You have the right to request to receive a copy of the personal data we process in a format that can be reused or ask us to transfer your information to another organisation where possible.
You have a right to complain and if you are unhappy with any aspect of how we treat your personal information, please contact our Data Protection Officer. You also have the right to make a complaint to the Information Commissioners Office (ICO) by contacting them at: By telephone: 0303 123 1113 or from outside the UK +44 1625 545 700 By post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF


Changes to our Privacy Policy

We will keep our Privacy Policy under regular review and will place any amendments on our website. This Privacy Policy was last updated in March 2023.

If you have any queries relating to STAGBI’s Privacy Policy, please contact us in writing to STAGBI, Rm2  Creuddyn, Pontfaen Rd, Lampeter SA48 7BN


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